Lee, Kiefer <br/><br/>
Global marketing management : changes, challenges, and new strategies 
Kiefer Lee, Steve Carter 
 - 1st Indian ed 
 - Oxford  Oxford University Press  2006 
 - xxxi, 582 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780195682151 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises - Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.84 LEE