TY  - BOOK
AU  - Lee, Kiefer
AU  - Carter, S
TI  - Global marketing management : changes, challenges and new strategies
SN  - 9780071460453
SN  - 200500320
U1  - 658.84 LEE 
PY  - 2005///
CY  - Oxford
PB  - Oxford University Press
KW  - International business enterprises - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -