TY  - BOOK
AU  - Mooij, Marieke K. de
TI  - Global marketing and advertising : understanding cultural paradoxes
SN  - 9781412970419
SN  - 200900253
U1  - 658.802 DEM 
PY  - 2010///
CY  - Thousand Oaks, CA
PB  - SAGE
KW  - Advertising - Cross-cultural studies
KW  - Consumer behavior - Cross-cultural studies
KW  - Target marketing - Cross-cultural studies
N1  - Includes bibliographical references and index
ER  -