Mooij, Marieke K. de <br/><br/>
Global marketing and advertising : understanding cultural paradoxes 
Marieke de Mooij 
 - 3rd ed 
 - Thousand Oaks, CA  SAGE  c2010 
 - xviii, 323 p. : ill. ; 26 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781412970419 
<br/><br/><label>ISSN: </label>2009002539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Cross-cultural studies<br/>Consumer behavior - Cross-cultural studies<br/>Target marketing - Cross-cultural studies
<br/><br/><label>Dewey Class. No.: </label>658.802 DEM