Czinkota, Michael R

Global marketing : foreign entry, market development & strategy implementation Michael R. Czinkota ... [et al.] - 1st Canadian ed - Scarborough, ON Nelson Education 2009 - xxviii, 674 p. : col. ill. ; 28 cm

Includes bibliographical references and index

9780176104061

2009052412


Export marketing - Canada - Textbooks
Export marketing - Textbooks
Globalization - Textbooks

658.84 CZI