Czinkota, Michael R Global marketing : foreign entry, market development & strategy implementation Michael R. Czinkota ... [et al.] - 1st Canadian ed - Scarborough, ON Nelson Education 2009 - xxviii, 674 p. : col. ill. ; 28 cm Includes bibliographical references and index ISBN: 9780176104061 ISSN: 2009052412 Subjects--Topical Terms: Export marketing - Canada - TextbooksExport marketing - TextbooksGlobalization - Textbooks Dewey Class. No.: 658.84 CZI