TY - BOOK AU - Johansson, Johny K TI - Global marketing : foreign entry, local marketing, & global management SN - 9780073381015 SN - 200803903 U1 - 658.84 JOH PY - 2009/// CY - Boston PB - McGraw-Hill Irwin KW - Export marketing KW - Export marketing - Management N1 - Includes bibliographical references and indexes ER -