TY  - BOOK
AU  - Johansson, Johny K
TI  - Global marketing : foreign entry, local marketing & global management
SN  - 9780072961805
SN  - 200504150
U1  - 658.84 JOH 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Export marketing
KW  - Export marketing - Management
N1  - Includes bibliographical references and index
ER  -