TY  - BOOK
AU  - Hollensen, Svend
TI  - Global marketing : a decision-oriented approach
SN  - 9780273726227
SN  - 201000988
U1  - 658.84 HOL 
PY  - 2011///
CY  - Harlow, England ; New York
PB  - Financial Times Prentice Hall
KW  - Export marketing
KW  - Export marketing - Case studies
N1  - Includes bibliographical references and index
ER  -