TY  - BOOK
AU  - Van Gelder, Sicco
TI  - Global brand strategy : unlocking branding potential across countries, cultures & markets
SN  - 9780749442132
SN  - 200501642
U1  - 658.827 VAN 
PY  - 2008///
CY  - London
PB  - Kogan Page Limited
KW  - Brand name products - Management
KW  - Brand name products - Planning
KW  - Branding (Marketing)
KW  - Export marketing
N1  - Includes bibliographical references (p. [251]-256) and index
ER  -