Van Gelder, Sicco <br/><br/>
Global brand strategy : unlocking branding potential across countries, cultures & markets 
Sicco Van Gelder 
 - 1st South Asian ed 
 - London  Kogan Page Limited  2008 
 - xii, 260 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. [251]-256) and index 
<br/><br/><label>ISBN: </label>9780749442132 
<br/><br/><label>ISSN: </label>2005016428 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management<br/>Brand name products - Planning<br/>Branding (Marketing)<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 VAN