TY  - BOOK
AU  - Englis, Basil G
TI  - Global and multinational advertising
SN  - 9780805813951
U1  - 659.1 ENG 
PY  - 1994///
CY  - Hove ; East Sussex, [UK]
PB  - Psychology Press
KW  - Advertising -- Cross-cultural studies
KW  - Consumer behavior -- Cross-cultural studies
KW  - Marketing -- Cross-cultural studies
N1  - Includes bibliographical references and indexes
ER  -