Global and multinational advertising 
edited by Basil G. Englis 
 - Hove ; East Sussex, [UK]  Psychology Press  1994 
 - xii, 266 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780805813951 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Cross-cultural studies<br/>Consumer behavior -- Cross-cultural studies<br/>Marketing -- Cross-cultural studies
<br/><br/><label>Dewey Class. No.: </label>659.1 ENG