TY - BOOK AU - Cheverton, Peter TI - Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world SN - 9788175545403 SN - 200503538 U1 - 658.84 CHE PY - 2010/// CY - London PB - Kogan Page Limited KW - International business enterprises - Management N1 - Includes bibliographical references and index ER -