TY  - BOOK
AU  - Garg, Nikita
TI  - Management : consumer behavior
SN  - 9780697908810
U1  - 658.8342 GAR 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - Consumers
KW  - Marketing research
N1  - Text : Darden graduate school of business admistration, by University of Virginia, Harvard Business Review Brief cases marketing, Consumer behavior : building marketing strategy , 9th ed. by Hawkins, Best and Coney
ER  -