Garg, Nikita <br/><br/>
Management : consumer behavior 
Nitika Garg 
 - New York  McGraw-Hill/Irwin  2006 
 - iv, 561 p 
<br/><br/> Text : Darden graduate school of business admistration, by University of Virginia, Harvard Business Review Brief cases marketing, Consumer behavior : building marketing strategy , 9th ed. by Hawkins, Best and Coney 
<br/><br/><label>ISBN: </label>9780697908810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8342 GAR