Davis, Kevin <br/><br/>
Getting into your customer's head : 8 secret roles of selling your competitors don't know 
Kevin Davis 
 - 1st ed 
 - New York  Crown Business  1996 
 - xii, 308 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. 288-292) and index 
<br/><br/><label>ISBN: </label>9780812926286 
<br/><br/><label>ISSN: </label>95046877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Selling
<br/><br/><label>Dewey Class. No.: </label>658.85 DAV