TY  - BOOK
AU  - Jagpal, Sharan
AU  - Jagpal, Shireen
TI  - Fusion for profit : how marketing and finance can work together to create value
SN  - 9780195371055
SN  - 200704918
U1  - 658.84 JAG 
PY  - 2008///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing - Costs
KW  - Marketing - Management
N1  - Includes index
ER  -