Jagpal, Sharan <br/><br/>
Fusion for profit : how marketing and finance can work together to create value 
by Sharan Jagpal ; with the assistance of Shireen Jagpal 
 - Oxford  Oxford University Press  2008 
 - xxviii, 636 p. 24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780195371055 
<br/><br/><label>ISSN: </label>2007049183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Costs<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.84 JAG