Manage for profit, not for market share : a guide to greater profits in highly contested markets
Hermann Simon, Frank F. Bilstein, Frank Luby
- Boston, MA Harvard Business School 2006
- 232 p. : ill. ; 24 cm
Includes bibliographical references (p. 213-219) and index
9781591395263
2005037019
Industrial management - Case studies Profit Profit - Case studies