TY  - BOOK
AU  - Lichtenthal, David
TI  - Fundamentals of business marketing education : a guide for university-level faculty and policymakers
SN  - 9780789001320
SN  - 200301623
U1  - 658.800711 LIC 
PY  - 2004///
CY  - New York
PB  - Best Business Books
KW  - Business education - Curricula
KW  - Industrial marketing
KW  - Industrial marketing - Management
KW  - Industrial marketing - Study and teaching (Higher)
N1  - Includes bibliographical references and index
ER  -