Fundamentals of business marketing education : a guide for university-level faculty and policymakers 
J. David Lichtenthal, editor 
 - New York  Best Business Books  c2004 
 - xviii, 298 p. ; 23 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780789001320 
<br/><br/><label>ISSN: </label>2003016230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business education - Curricula<br/>Industrial marketing<br/>Industrial marketing - Management<br/>Industrial marketing - Study and teaching (Higher)
<br/><br/><label>Dewey Class. No.: </label>658.800711 LIC