TY  - BOOK
AU  - Wilmshurst, John
AU  - Mackay, Adrian
TI  - Fundamentals and practice of marketing
SN  - 9780750654494
U1  - 658.8 WIL 
PY  - 2002///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing
N1  - Includes index
ER  -