Wilmshurst, John <br/><br/>
Fundamentals and practice of marketing 
John Wilmshurst and Adrian Mackay 
 - 4th ed 
 - Oxford  Butterworth Heinemann  2002 
 - viii, 376 p. : ill 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780750654494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 WIL