From ice cream to the Internet : using franchising to drive the growth and profit of your company
Scott A. Shane
- Upper Saddle River, NJ Pearson/Prentice Hall 2005
- xxvi, 230 p. ; 24 cm
Includes bibliographical references (p. 213-221) and index
9780131494213
2004111943
Business enterprises Franchises (Retail trade) Success in business