Chernatony, Leslie De <br/><br/>
From brand vision to brand evaluation : strategically building and sustaining brands 
Leslie De Chernatony 
 - Oxford ; Boston  Butterworth-Heinemann  2001 
 - xv, 293 p. : ill. ; 21 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780750646147 
<br/><br/><label>Dewey Class. No.: </label>658.827 CHE