TY  - BOOK
AU  - Batchelor, R. E
AU  - Chebli-Saadi, M
TI  - French for marketing : using French in media and communications
SN  - 9780521585354
SN  - 96051789
U1  - 448.2421 BAT 
PY  - 1997///
CY  - Cambridge
PB  - Cambridge University Press
KW  - French language - Social aspects
KW  - Mass media - Marketing
KW  - Mass media and language
N1  - Includes bibliographical references (p. 345-350). Text in French
ER  -