TY  - BOOK
AU  - Godin, Seth
TI  - Free prize inside! : the next big marketing idea
SN  - 9780141019710
SN  - 200657742
U1  - 658.8 GOD 
PY  - 2005///
CY  - London
PB  - Penguin Books
KW  - Godin, Seth - Interviews
KW  - Marketing
N1  - Includes index
ER  -