Beech, Nic Linstead, Alison Sims, David text ### Basingstoke, Hampshire Palgrave Macmillan 2007 monographic eng xviii, 345 p. : ill. ; 24 cm edited by Alison Pullen , Nic Beech, David Sims Includes bibliographical references and index Consumer behavior Corporate culture Group identity Identity (Psychology) Organizational behavior 302.35 PUL 9781403989833 2008007528 ACL 191130