TY  - BOOK
AU  - Schmitt, Bernd
TI  - Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
SN  - 9780684854236
SN  - 99018003
U1  - 658.827 SCH 
PY  - 1999///
CY  - New York
PB  - Free Press
KW  - Branding (Marketing)
KW  - Corporate image
N1  - Includes bibliographical references (p. 255-265) and index
ER  -