Schmitt, Bernd <br/><br/>
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands 
Bernd H. Schmitt 
 - New York  Free Press  1999 
 - xix, 280 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 255-265) and index 
<br/><br/><label>ISBN: </label>9780684854236 
<br/><br/><label>ISSN: </label>99018003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Corporate image
<br/><br/><label>Dewey Class. No.: </label>658.827 SCH