TY  - BOOK
AU  - Watson, Tom
AU  - Noble, Paul
TI  - Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation
SN  - 9788175543850
SN  - 200500014
U1  - 659.2072 WAT 
PY  - 2008///
CY  - London
PB  - Kogan Page Limited
KW  - Public relations - Evaluation
KW  - Public relations - Evaluation - Case studies
N1  - Includes bibliographical references and index
ER  -