Watson, Tom <br/><br/>
Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation 
Tom Watson & Paul Noble 
 - 2nd ed 
 - London  Kogan Page Limited  2008 
 - iv, 252 p. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788175543850 
<br/><br/><label>ISSN: </label>2005000148 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations - Evaluation<br/>Public relations - Evaluation - Case studies
<br/><br/><label>Dewey Class. No.: </label>659.2072 WAT