TY  - BOOK
AU  - Perreault, William D
TI  - Essentials of marketing : a global-managerial approach
SN  - 9780073049205
U1  - 658.8 PER 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes Index
ER  -