TY  - BOOK
AU  - Berkowitz, Eric N
TI  - Essentials of health care marketing
SN  - 9780763783334
SN  - 201001756
U1  - 362.10688 BER 
PY  - 2011///
CY  - Boston, MA
PB  - Jones & Bartlett Learning
KW  - Marketing of Health Services
KW  - Medical care - Marketing
N1  - Includes bibliographical references and index
ER  -