Bergeron, Bryan P <br/><br/>
Essentials of CRM : a guide to customer relationship management 
Bryan Bergeron 
 - Hoboken, NJ  Wiley  c2002 
 - xiii, 220 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780471206033 
<br/><br/><label>ISSN: </label>2001008002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations - Management
<br/><br/><label>Dewey Class. No.: </label>658.812 BER