TY  - BOOK
AU  - Arens, William F
AU  - Schaefer, David H
TI  - Essentials of contemporary advertising
SN  - 9780071106276
U1  - 659.1 ARE 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -