Rix, Peter <br/><br/>
Essential marketing skills 
Peter Rix 
 - Boston  McGraw Hill  2003 
 - x, 246 p. :ill 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780074712252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 RIX