TY  - BOOK
AU  - Hede, Anne-Marie
AU  - Rentschler, Ruth
TI  - Museum marketing : competing in the global marketplace
SN  - 9780750680653
SN  - 200730018
U1  - 069.0688 REN 
PY  - 2007///
CY  - Amsterdam ; Boston
PB  - Butterworth-Heinemann
KW  - Globalization
KW  - Museums - Management
KW  - Museums - Marketing
KW  - Museums - Marketing - Case studies
KW  - Museums - Public relations
N1  - Includes bibliographical references and index
ER  -