Museum marketing : competing in the global marketplace 
edited by Ruth Rentschler and Anne-Marie Hede 
 - Amsterdam ; Boston  Butterworth-Heinemann  2007 
 - xxvi, 270 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750680653 
<br/><br/><label>ISSN: </label>2007300183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Globalization<br/>Museums - Management<br/>Museums - Marketing<br/>Museums - Marketing - Case studies<br/>Museums - Public relations
<br/><br/><label>Dewey Class. No.: </label>069.0688 REN