Robinette, Scott Emotion marketing : the Hallmark way of winning customers for life Scott Robinette and Claire Brand ; with Vicki Lenz - New York McGraw-Hill 2001 - xvii, 247 p. : ill. ; 24 cm Includes bibliographical references (p. 233-237) and index ISBN: 9780071364140 ISSN: 65374 Subjects--Topical Terms: Consumer satisfactionCustomer relationsMarketing Dewey Class. No.: 658.8 ROB