Robinette, Scott

Emotion marketing : the Hallmark way of winning customers for life Scott Robinette and Claire Brand ; with Vicki Lenz - New York McGraw-Hill 2001 - xvii, 247 p. : ill. ; 24 cm

Includes bibliographical references (p. 233-237) and index

9780071364140

65374


Consumer satisfaction
Customer relations
Marketing

658.8 ROB