TY - BOOK AU - Bowler, Shaun AU - Farrell, David M TI - Electoral strategies and political marketing SN - 9780333558942 SN - 92009458 U1 - 324.7 BOW PY - 1992/// CY - Houndmills, Great Britain ; New York PB - Macmillan Press ; St. Martin's Press KW - Campaign management KW - Political campaigns N1 - Includes bibliographical references and index ER -