Electoral strategies and political marketing 
edited by Shaun Bowler and David M. Farrell 
 - Houndmills, Great Britain ; New York  Macmillan Press ; St. Martin's Press  c1992 
 - x, 245 p. ; 23 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780333558942 
<br/><br/><label>ISSN: </label>92009458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management<br/>Political campaigns
<br/><br/><label>Dewey Class. No.: </label>324.7 BOW