TY  - BOOK
AU  - Zikmund, William G
AU  - Bodur, Onur H
TI  - Effective marketing
SN  - 9780176414979
U1  - 658.8 ZIK 
PY  - 2008///
CY  - South Melbourne, Vic
PB  - Thomson Nelson
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -