Zikmund, William G <br/><br/>
Effective marketing 
William G. Zikmund, H. Onur Bodur 
 - 1st Canadian ed 
 - South Melbourne, Vic  Thomson Nelson  2008 
 - xxiv, 528 p. : col. ill. : 29 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780176414979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8 ZIK