TY  - BOOK
AU  - Ulmer, Robert R
AU  - Seeger, Matthew W
AU  - Sellnow, Timothy L
TI  - Effective crisis communication : moving from crisis to opportunity
SN  - 9781412914192
SN  - 200600495
U1  - 658.477 ULM 
PY  - 2007///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Communication in management
KW  - Communication in organizations
KW  - Crisis management
KW  - Emergency management
N1  - Includes bibliographical references and index
ER  -