Erickson, Gary M <br/><br/>
Dynamic models of advertising competition 
by Gary M. Erickson 
 - 2nd ed 
 - Deventer, The Netherlands ; Boston, MA  Kluwer Academic Publishers  c2003 
 - [vii], 148 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. [139]-144) and indexes 
<br/><br/><label>ISBN: </label>9781402072673 
<br/><br/><label>ISSN: </label>2002034052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Mathematical models<br/>Competition - Mathematical models
<br/><br/><label>Dewey Class. No.: </label>659.1015118 ERI