Rust, Roland T <br/><br/>
Driving customer equity : how customer lifetime value is reshaping corporate strategy 
Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon 
 - New York  Free Press  2000 
 - xii, 292 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. 275-282) and index 
<br/><br/><label>ISBN: </label>9780684864662 
<br/><br/><label>ISSN: </label>26485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Customer services<br/>Marketing<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8 RUS