TY  - BOOK
AU  - Haugtvedt, Curtis P
AU  - Lee, Wei-Na
AU  - Williams, Jerome D
TI  - Diversity in advertising : broadening the scope of research directions
SN  - 9780805847949
SN  - 200302232
U1  - 659.108 WIL 
PY  - 2004///
CY  - Mahwah, N. J
PB  - Lawrence Erlbaum
KW  - Advertising - Psychological aspects
KW  - Communication in marketing
KW  - Consumers - Attitudes
N1  - Includes bibliographical references and indexes
ER  -