TY  - BOOK
AU  - Kenny, Graham
TI  - Diversification strategy : how to grow a business by diversifying successfully
SN  - 9780749460693
SN  - 200901452
U1  - 658.5038 KEN 
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Diversification in industry
KW  - Multiproduct firms - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -