TY  - BOOK
AU  - Lerer, Leonard
AU  - Piper, Mike
TI  - Digital strategies in the pharmaceutical industry
SN  - 1403903794
SN  - 200204245
U1  - 615.10688 LER 
PY  - 2003///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Electronic commerce - United States
KW  - Pharmaceutical industry - Technological innovations - United States
KW  - Pharmaceutical industry - United States
N1  - Includes bibliographical references (p. 226-234) and index
ER  -